Issa Asad 4 Marketing Tips from the 2016 Presidential Election
The 2016 presidential election has been eventful as usual, but besides the political slugfest, there was a lot for marketers to learn. It has brought forward both positive as well as negative marketing lessons for every business owner and marketer.
Issa Asad Florida businessman, entrepreneur, and marketing expert says that the 2016 Presidential Elections can
“teach many business owners and marketers a lesson or two in grabbing and holding user attention”. Mr. Asad is the CEO of 2 companies in South Florida, including Q Link Wireless and Quadrant Holdings.
Here are Issa Asad 4 Marketing Tips from the 2016 Presidential Election:
1. Target the Correct Audience
Trump did not campaign for too long in Maine or New Hampshire neither did Clinton campaign too hard in Texas and Alabama. There are ‘obvious’ reasons behind it – these are not their target audiences. Yet, this ‘obvious’ reason is so often ignored by marketers. You need to market to the correct audience. Carpet bombing people with ads is not what you want to do, as you will end up wasting your time and money.
Some people just don’t need your product or are simply never going to buy. These are the audiences you do not want to waste your marketing dollars on. You need to figure out who your ideal audience are, in great detail. Then, you should focus all your marketing time and money reaching out to these people.
2. Use Social Media with Caution
With all this buzz around, social media being the next marketing revolution, you need to keep yourself in check and not go overboard with it. You need to learn from the mistakes of Trump and how much he hurt his campaign by himself with damaging tweets. You do not want to damage your brand’s reputation in a similar manner. You must ensure that only the designated people post to social media on behalf of your company. Have a plan in place and rules of engagement with customers on social media. Make sure any posts or replies pass through at least two sets of eyes before going live.
3. Make Your Message Simple
Complex or layered messaging rarely works in mass marketing campaigns. The simpler your message is the more traction it is likely to gain. Remember the simple slogans ‘Make America Great Again’ and ‘Stronger Together’ of Trump and Clinton? These are likely to resonate well with target audiences. You spend the time to craft a similar simple yet effective message that resonates with your audience and clearly communicates your brand. Simplicity is the key to effective and memorable communication.
4. Email Marketing & Effective Subject Lines
Both parties have utilized email marketing in their campaigns effectively and it is an important tool for your business as well. The subject of your email is basically the filter that decides how many people get to see the actual message. If you make it short and intriguing, it is likely to be opened by the maximum number of people. Interesting subject lines that arouse interest yet leave a lot unsaid, were used by both Trump as well as Clinton in their campaigns. You must know the pains and interests of your customers and use it to create such subject lines.
These four tips will certainly help you in your marketing strategy and there is still a lot to be learnt from the campaigns as they play out right until the day of voting and perhaps even beyond.