Get hold of brand ambassador today and you will be on a fast lane to doubling or even tripling your sales. Brand Ambassadors are people who are passionate about your products and create a positive vibe around them when conversing.
“Your role should be creating them a platform where they can talk to as many people as possible,” asserted Issa Asad, Florida-based entrepreneur and social media expert. “You must harness the power of your brand ambassadors through visual content marketing.” Mr. Asad is the CEO of 2 companies across South Florida, including Q Link Wireless and Quadrant Holdings.
Technology is your best bet of amplifying their message and increasing brand awareness. Here’s how to use Brand Ambassadors to promote your business.
Customers Listen to Fellow Customers
While you could have attracted a substantial number of customers with company logos, slogans, and symbols, the new generation of clients demands more than that. Generation Y and Z will trust your brand more if they find their friends are using your products. User generated content such as tweets, photos, and videos will create a big pool of potential customers for your products.
Changing Lanes, The New Brand Ambassadors
Traditionally, Brand Ambassadors were celebrities who had to be paid large amounts to endorse a brand. With the strength of social media, all you need to do is have a public figure wear your brand and get photographed in it. Such viral pictures can bring you millions of potential customers without paying for advertisement.
ASOS site sold out its stock of black and white spotted maternity dresses minutes after Kate Middleton’s pictures wearing it started making rounds on the internet. British knitwear company Crumpet’s stock of scarfs bumped up by 62% after Emma Watson was spotted wearing one of their scarfs. Even if your business is a startup, all you need is to create visual content and start a conversation online or offline.
A Brand Ambassador is Accidental Advertisement
You have to be open and vigilant in finding your Brand Ambassador. In many cases, a Brand Ambassador is a person who shares his or her experience without the intention of promoting your business. What you do when you identify such a person determines your marketing strategy’s success. Your role is to create a platform where such a person can share experiences with people who may be in need of your products. With consumers inclined to help one another, you need to find ways of having them tell your story from the first stage of your brand creation.
Turn Your Ambassadors Into Your Salespersons
Whole brands like Avon have been built on an Ambassador model. Find ways of making your sales pitch reach your clients through a friend, co-worker, or family member. They will believe a message that comes from a person who has no vested interests in your company than from your own adverts.
To ensure you have your clients on board, you need to share with them the platform of telling your brand’s story. Your advertisement should be a two-way street so that the needs of your consumers are reflected in your message. Remember to enhance your visual presence because a picture will stick much longer with the client than words.
Get Undivided Attention From Your Ambassadors
Your clients will not discuss your products unless they are really excited about them. Start a campaign that creates a following on social media. Attract a crowd of customers around your products which will capture the attention of onlookers. Incite your clients to share your product’s pictures through promising rewards or giving instant prizes. To prove your authenticity, pull the onlookers by showing pictures of your clients with the rewards they win. Show the world real-time experiences of your customers and watch your sales grow.