By default, Twitter is perceived as text-based social media platform. Recent research by HubSpot however, indicates that tweets accompanied with images get higher leads to the tune of 55%, compared to those without images. “Using images on Twitter does not have to be hard because with basic ideas, the process is fairly easy,” said Issa Asad Florida entrepreneur and businessman. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, both located in South Florida.
Here are 3 tips for using Twitter images for marketing.
1. Always Use the Right Dimensions
Properly sized images are surely appealing to the eye. Incomplete or distorted logos can give your brand an unprofessional look which does not auger well with its marketability. Cropping the images is one way you can use to ensure you images are proportional, thereby giving your brands a professional and polished look. Depending on the image you are using, there are various dimensions you can opt for. These are:
(i) The 1500 pixels by 500 pixels for header images
(ii) The 400 pixels by 400 pixels for profile images
(iii) The 876 pixels by 438 pixels for tweeted images that require proper display on the timeline
In case you need to upload images to your Twitter account, it is advisable to avoid uploading directly from Instagram. The best way to do it is to send a tweet that links to your Instagram account because linking to such a platform is one way of building a comprehensive social media marketing strategy.
2. Exploit the Benefits of Linking Opportunities
Linking images on twitter can greatly improve your click-through rates. Apart from bitty URLs, consider having links that promote content creation on twitter. Having a catchy link will help you beef up your tweets, catch user attention and have room for closing words on each tweet. Images are a great way to fit in extra characters and it’s worth noting that Instagram images drawn directly to twitter displays as links and not images.
3. Have Your Brands in Mind
Just as words can be offensive at times, so can images. As rule of thumb when creating content, it is good to avoid posting anything that you would not want to associate normally. Post images that properly represent your brands and not those that will attract insults. Even if some people may lack interest in your brands, it’s good to avoid internet drama by posting images that are actual representation of your brands. Social media ugliness can sweep away your entire base of followers. Avoid controversy by keeping your audience focused on progressive brands only.
4. Images are More Appealing to People
Twitter was initially perceived as the plain social media platform. Word count used to hectic and many marketers never cared. Nowadays images are more appealing to users than plain text. You should know the purpose of your content creation. If it’s for driving returns,then you must get acquainted with the idea of effective use of images on Twitter. These tips will help take your social media strategy to the next level.